Introduction to Tech Economics by Howard Rubin



NYU Stern & MIT CISR Adopting the SaaS Model for Business Applications Research Study

We want to bring your attention to the following joint research study by NYU Stern and MIT Center for Information Systems Research: Adopting the SaaS Model for Business Applications.

This is a research study on client firms' adoption of the Software-as-a-Service (SaaS) model as well as the strategic implications of their adoption. Your organization does NOT have to be a SaaS adopter for you to participate, as the research is also interested in understanding factors that drive organizations' adoption of alternative hosting solutions other than SaaS.

As part of the study, the research team will be collecting data through an online survey from forward-thinking senior IT managers on their organizationís adoption of diverse software service delivery models, their complementary IT practices and the associated benefits achieved. The analysis will build a connection between organizationsí business and technical needs and the optimal choice of software service models. The results will improve our understanding on the impact of SaaS and how it would restructure the enterprise IT market. The survey is available online.

It will take approximately 20 minutes of your time. You will be asked to describe your organizationís background and IT practice, adoption of various software service delivery models for software applications and the associated benefits achieved. As a participant in the study, you will receive research reports describing the findings of the study based on the data collected from the survey. You will also be invited to participate in an invitation-only workshop on the evolution and strategic impact of SaaS and other cloud-based solutions in Spring 2010 in New York City.

Your identity and the names of your organization, its clients and/or suppliers, will not be used in the research reports. Any proprietary or personally identifiable data collected during this research will be treated as strictly confidential.

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